Common Good

- 2019/20

Typography, communication, and branding redesign for Common Good, a cocktail bar.

OBJECTIVE

Re-branding of Common Good - a cocktail bar in downtown Glen Ellyn. Using hand-crafted type, recreate the logo and menu for this trendy cocktail bar.

AUDIENCE

Age- 25-50. A couple out on a date for pre or post-dinner drinks. A group of empty nesters celebrating a special occasion, or a commuter looking for an after-work drink.

MORE INFO

After leaving Common Good Cocktail House, our customers will feel like friends of the owner/bartenders. They will also feel like they have participated in a complete cocktail experience due to the atmosphere, friendly staff, and unique flavor profile of their drinks.

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